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PFM Group: Strategies for Growth in Times of Crisis

PFM Group: Strategies for Growth in Times of Crisis

Rather than take a defensive position in a time of economic downturn PFM preferred to invest in quality and innovation. We looked closely at special applications and developed new technical solutions to enhance performance levels while a strategy of research and development saw the arrival of new products, completely innovative and patentable.

Over the past three years PFM Group has consolidated its presence on the traditional European, North American and North African markets, expanded its client portfolio to include the largest international brands and has reached out to the more distant, developing countries. Now, in 2011, the PFM Group is the principal supplier to the cheese packaging industry, and has successfully introduced innovative resealable packaging solutions. At the same time we have increased our share in the whole and fresh-cut fruit and vegetable market by offering technology for the challenging ready-to-eat fruit and fruit salad market sector.
We have also experienced exponential growth in the bakery and confectionery sector where we offer complete turnkey solutions. We are going strong in Modified Atmosphere Packaging of food products and have become a major player in the market for complete feeding and packaging lines to handle wet wipes and cosmetics.
PFM’s position in specific segments of the international flexible packaging market has also been strengthened by our strong commitment to innovation, continual motivation of a robust sales network in all major countries of the world, strengthening of our pre and post sales service, and efficient cost control. As a result, our sales force has been able to demonstrate the clear customer advantages of comparing machinery by the added value offered, rather than simply price alone.
Our vehicle for innovation is very much based on almost half a century of solid relationships with our customers. These relationships have given us a powerful identity, a strong image that is based on the capacity to take on and maintain commitments with our partners and customers, an image that has become a success factor for attracting new customers.
Andrea Fioravanti
R&D and Sales Director